Welcome to Introduction to Fashion Marketing (FT4100). My name is Kent Le and I'll be your module leader for this year. I'm a marketing practitioner, having worked both in house and in agency in Asia, Australia and now the UK.

This is an exciting module with lectures developed from my industry experience, that will give you an in-depth, well-rounded understanding of the fashion marketing sector. We will start with principles and concepts of marketing then explore more about contemporary techniques used in fashion marketing such as digital fashion, social media, fashion PR & advertising. We will also touch on luxury branding management with insight from industry speakers. The module is jointly delivered by me and Ms Mandy Lall a PR practioner.

I hope together we will have a good year of teaching and learning on this module.

Kent Le